Social Media Examiner | Social Media Marketing http://shengtaiscfxhl.com Your Guide to the Social Media Jungle Tue, 06 Oct 2020 08:33:11 +0000 en-US hourly 1 http://wordpress.org/?v=5.5.1 Google Analytics Goals: How to Analyze Customer Journey Goals http://shengtaiscfxhl.com/google-analytics-goals-how-to-analyze-customer-journey-goals/ http://shengtaiscfxhl.com/google-analytics-goals-how-to-analyze-customer-journey-goals/#disqus_thread Wed, 07 Oct 2020 10:00:06 +0000 http://shengtaiscfxhl.com/?p=210284

Using Google Analytics to track your marketing? Want more insight into the customer journey? In this article, you’ll find a useful framework to set up your Google Analytics goals and learn how to analyze what is and isn’t working with your marketing. To learn how to analyze customer journey goals in Google Analytics, read the […]

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How to Easily Go Live on YouTube From a Computer http://shengtaiscfxhl.com/how-to-easily-go-live-on-youtube-from-computer/ http://shengtaiscfxhl.com/how-to-easily-go-live-on-youtube-from-computer/#disqus_thread Tue, 06 Oct 2020 10:00:58 +0000 http://shengtaiscfxhl.com/?p=210363

Want to go live on YouTube without expensive third-party tools? Wondering how to use your computer to easily stream live on YouTube? In this article, you’ll discover how to set up, schedule, and broadcast live from your computer using YouTube Studio. You’ll also find helpful features for engaging with your live viewers. To learn how […]

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How to Use User-Generated Content on Instagram http://shengtaiscfxhl.com/how-to-use-user-generated-content-on-instagram/ http://shengtaiscfxhl.com/how-to-use-user-generated-content-on-instagram/#disqus_thread Mon, 05 Oct 2020 10:00:35 +0000 http://shengtaiscfxhl.com/?p=210282

Want to share your customers’ posts on Instagram? Wondering how to find and use their content without breaking Instagram’s Terms of Service? In this article, you’ll learn how to encourage people to create user-generated content (UGC), how to find UGC, and how to legally share it. To learn how to use user-generated content on Instagram, […]

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Instagram Visual Design: How to Improve Your Branding on Instagram http://shengtaiscfxhl.com/instagram-visual-design-how-to-improve-your-branding-on-instagram-kat-coroy/ http://shengtaiscfxhl.com/instagram-visual-design-how-to-improve-your-branding-on-instagram-kat-coroy/#disqus_thread Fri, 02 Oct 2020 10:00:13 +0000 http://shengtaiscfxhl.com/?p=209847

Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background? To explore how to improve your design on Instagram, I interview Kat Coroy on the Social Media Marketing Podcast. Kat is a designer who teaches small business owners to look amazing on Instagram. She creates […]

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9 Ways to Improve Your Marketing on LinkedIn http://shengtaiscfxhl.com/9-ways-to-improve-marketing-on-linkedin/ http://shengtaiscfxhl.com/9-ways-to-improve-marketing-on-linkedin/#disqus_thread Wed, 30 Sep 2020 10:00:49 +0000 http://shengtaiscfxhl.com/?p=209845

Wondering how to get more out of LinkedIn? Are you using LinkedIn effectively? In this article, you’ll discover nine LinkedIn ideas to improve your networking and marketing. #1: Maintain Top-of-Mind Awareness With 1st-Level LinkedIn Connections Every update you see in the LinkedIn feed is an opportunity to understand what the people and businesses you follow […]

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How to Analyze Facebook Live Video: A Marketing Tutorial http://shengtaiscfxhl.com/how-to-analyze-facebook-live-video-marketing-tutorial/ http://shengtaiscfxhl.com/how-to-analyze-facebook-live-video-marketing-tutorial/#disqus_thread Tue, 29 Sep 2020 10:00:03 +0000 http://shengtaiscfxhl.com/?p=209855

Wondering if your Facebook Live videos are working? Need a deeper understanding of your live video metrics? In this article, you’ll find a deep dive into Facebook Live video Insights in the Creator Studio dashboard. Discover which metrics actually help you improve your Facebook lives and find out why most marketers get their data and […]

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How to Grow Your Email List With Facebook Ads http://shengtaiscfxhl.com/how-to-grow-your-email-list-with-facebook-ads/ http://shengtaiscfxhl.com/how-to-grow-your-email-list-with-facebook-ads/#disqus_thread Mon, 28 Sep 2020 10:00:56 +0000 http://shengtaiscfxhl.com/?p=209841

Want more email subscribers? Have you considered paying Facebook to help grow your list? In this article, you’ll discover how to improve the chances that you acquire and keep email subscribers. Why Combine Facebook Ads With an Email Nurture Sequence? No matter what type of online business you run, your email list is the most […]

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How to Build Your Brand on YouTube http://shengtaiscfxhl.com/how-to-build-your-brand-on-youtube-salma-jafri/ http://shengtaiscfxhl.com/how-to-build-your-brand-on-youtube-salma-jafri/#disqus_thread Fri, 25 Sep 2020 10:00:24 +0000 http://shengtaiscfxhl.com/?p=209578

Want to do more with YouTube? Wondering how to compete with established YouTube channels? To explore how to build a brand on YouTube, I interview Salma Jafri on the Social Media Marketing Podcast. Salma is a video strategist and YouTube coach who specializes in helping other coaches, solopreneurs, and consultants develop their brand with video […]

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How to Use New Pinterest Features to Improve Your Marketing http://shengtaiscfxhl.com/how-to-use-new-pinterest-features-to-improve-your-marketing/ http://shengtaiscfxhl.com/how-to-use-new-pinterest-features-to-improve-your-marketing/#disqus_thread Wed, 23 Sep 2020 10:00:24 +0000 http://shengtaiscfxhl.com/?p=209585

Want a better return on your Pinterest marketing efforts? Are you using all of the Pinterest features available to you? In this article, you’ll discover how to use three valuable Pinterest features to enhance the customer journey. Explore the Newest Pinterest Board Features First, let’s uncover how to use these features to optimize your Pinterest […]

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How to Use Facebook Groups to Keep Customers: 5 Ways http://shengtaiscfxhl.com/how-to-use-facebook-groups-to-keep-customers-5-ways/ http://shengtaiscfxhl.com/how-to-use-facebook-groups-to-keep-customers-5-ways/#disqus_thread Tue, 22 Sep 2020 10:00:50 +0000 http://shengtaiscfxhl.com/?p=209576

Looking for a way to increase customer retention? Are your customers using Facebook? In this article, you’ll discover how to strategically use a Facebook group to nurture customer relationships. Why Repeat Customers Are the Most Valuable Customers Attracting new customers for your business can be a costly exercise, but once you’ve converted them, they become […]

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How to Manage Instagram From Your Computer http://shengtaiscfxhl.com/how-to-manage-instagram-from-your-computer/ http://shengtaiscfxhl.com/how-to-manage-instagram-from-your-computer/#disqus_thread Mon, 21 Sep 2020 10:00:53 +0000 http://shengtaiscfxhl.com/?p=209658

Finding it hard to manage Instagram from your mobile device? Have you considered moving your workflow to the desktop version of Instagram? In this article, you’ll discover how to navigate and use the desktop version of Instagram for your marketing activities. To learn how to manage Instagram from your computer, read the article below for […]

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YouTube Video Creation: How to Easily Create Videos That Work http://shengtaiscfxhl.com/youtube-video-creation-how-to-easily-create-videos-that-work-diana-gladney/ http://shengtaiscfxhl.com/youtube-video-creation-how-to-easily-create-videos-that-work-diana-gladney/#disqus_thread Fri, 18 Sep 2020 10:00:28 +0000 http://shengtaiscfxhl.com/?p=209383

Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals? To explore how to create videos on YouTube, I interview Diana Gladney on the Social Media Marketing Podcast. Diana is a YouTube expert and consultant. She’s also the founder of EntreWoman TV—a YouTube channel designed to […]

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Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers http://shengtaiscfxhl.com/is-instagram-reels-worth-pursuing-pros-and-cons-for-marketers/ http://shengtaiscfxhl.com/is-instagram-reels-worth-pursuing-pros-and-cons-for-marketers/#disqus_thread Wed, 16 Sep 2020 10:00:33 +0000 http://shengtaiscfxhl.com/?p=209405

Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […]

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3 New LinkedIn Company Page Features for Marketers http://shengtaiscfxhl.com/3-new-linkedin-company-page-features-for-marketers/ http://shengtaiscfxhl.com/3-new-linkedin-company-page-features-for-marketers/#disqus_thread Tue, 15 Sep 2020 10:00:06 +0000 http://shengtaiscfxhl.com/?p=209407

Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page? In this article, you’ll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively. #1: Download LinkedIn Company Page Followers Details via Followers Analytics Businesses use LinkedIn company pages to […]

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How to Get Higher-Quality Leads From YouTube: 5 Ways http://shengtaiscfxhl.com/how-to-get-higher-quality-leads-from-youtube-5-ways/ http://shengtaiscfxhl.com/how-to-get-higher-quality-leads-from-youtube-5-ways/#disqus_thread Mon, 14 Sep 2020 10:00:38 +0000 http://shengtaiscfxhl.com/?p=209378

Wish there was a way to get high-quality leads from YouTube—without ads? Wondering how to collect contact info from people who watch your YouTube videos? In this article, you’ll discover five ways to generate warm leads from your YouTube channel. Why Collect Lead Info From YouTube Video Viewers? Smart marketers are using YouTube to get […]

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YouTube for Marketing: What Marketers Need to Know http://shengtaiscfxhl.com/youtube-for-marketing-what-marketers-need-to-know-nick-nimmin/ http://shengtaiscfxhl.com/youtube-for-marketing-what-marketers-need-to-know-nick-nimmin/#disqus_thread Fri, 11 Sep 2020 10:00:29 +0000 http://shengtaiscfxhl.com/?p=209135

Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on […]

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How to Drive Local Foot Traffic With Twitter Ads http://shengtaiscfxhl.com/how-to-drive-local-foot-traffic-with-twitter-ads/ http://shengtaiscfxhl.com/how-to-drive-local-foot-traffic-with-twitter-ads/#disqus_thread Wed, 09 Sep 2020 10:00:55 +0000 http://shengtaiscfxhl.com/?p=209216

Want more customers for your local business? Have you considered using Twitter to connect with customers? In this article, you’ll discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business. #1: How to Build a Local Audience via a Twitter Follower Campaign Before you reach out to […]

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Do Sponsored Instagram Contests Really Work? A Case Study http://shengtaiscfxhl.com/do-sponsored-instagram-contests-really-work-case-study/ http://shengtaiscfxhl.com/do-sponsored-instagram-contests-really-work-case-study/#disqus_thread Tue, 08 Sep 2020 10:00:31 +0000 http://shengtaiscfxhl.com/?p=209223

Do you want more followers on Instagram? Wondering if a sponsored Instagram giveaway contest will work for you? In this article, you’ll find key insights from a case study to help you understand the pros and cons of sponsored giveaways on Instagram. What Are Sponsored Instagram Giveaway Contests? If you’re interested in running an Instagram […]

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How to Write Facebook Ads That Reduce the Barrier to Purchase http://shengtaiscfxhl.com/how-to-write-facebook-ads-that-reduce-barrier-to-purchase/ http://shengtaiscfxhl.com/how-to-write-facebook-ads-that-reduce-barrier-to-purchase/#disqus_thread Mon, 07 Sep 2020 10:00:57 +0000 http://shengtaiscfxhl.com/?p=209214

Need to move people to action? Wondering how to improve your sales with Facebook ad copy? In this article, you’ll discover how to create Facebook and Instagram ads that generate sales. #1: How to Write Discount Ad Copy to Prompt Purchases Discounts are simple but effective. You’ve likely seen an ad in your Facebook news […]

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TikTok for Business: Why Marketers Should Consider TikTok http://shengtaiscfxhl.com/tiktok-for-business-why-marketers-should-consider-tiktok-michael-sanchez/ http://shengtaiscfxhl.com/tiktok-for-business-why-marketers-should-consider-tiktok-michael-sanchez/#disqus_thread Fri, 04 Sep 2020 10:00:33 +0000 http://shengtaiscfxhl.com/?p=208949

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok […]

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How to Convert More Prospects on Social Media: A 5-Step Plan http://shengtaiscfxhl.com/how-to-convert-more-prospects-on-social-media-5-step-plan/ http://shengtaiscfxhl.com/how-to-convert-more-prospects-on-social-media-5-step-plan/#disqus_thread Wed, 02 Sep 2020 10:00:46 +0000 http://shengtaiscfxhl.com/?p=208947

Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers? In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media. Why You Need an Engaging Sales Funnel on Social Media In the world of digital […]

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How to Enhance LinkedIn Marketing With Video http://shengtaiscfxhl.com/how-to-enhance-linkedin-marketing-with-video/ http://shengtaiscfxhl.com/how-to-enhance-linkedin-marketing-with-video/#disqus_thread Tue, 01 Sep 2020 10:00:05 +0000 http://shengtaiscfxhl.com/?p=208944

Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured section for LinkedIn profiles was introduced in 2020 and is […]

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How to Get Started With Marketing Analytics: A 5-Step Framework http://shengtaiscfxhl.com/how-to-get-started-with-marketing-analytics-5-step-framework/ http://shengtaiscfxhl.com/how-to-get-started-with-marketing-analytics-5-step-framework/#disqus_thread Mon, 31 Aug 2020 10:00:28 +0000 http://shengtaiscfxhl.com/?p=208941

Want to better understand if your marketing is working? Need to do more with marketing analytics? In this article, you’ll discover a five-step framework for marketing analysis. You’ll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts. #1: Set Up a Framework […]

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Webinar Marketing Strategy: A Proven Path to More Sales http://shengtaiscfxhl.com/webinar-marketing-strategy-proven-path-to-more-sales-amy-porterfield/ http://shengtaiscfxhl.com/webinar-marketing-strategy-proven-path-to-more-sales-amy-porterfield/#disqus_thread Fri, 28 Aug 2020 10:00:38 +0000 http://shengtaiscfxhl.com/?p=208512

Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales? To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing Podcast. Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy […]

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How to Plan a Facebook Ad Campaign for the Holidays http://shengtaiscfxhl.com/how-to-plan-facebook-ad-campaign-for-the-holidays/ http://shengtaiscfxhl.com/how-to-plan-facebook-ad-campaign-for-the-holidays/#disqus_thread Wed, 26 Aug 2020 10:00:56 +0000 http://shengtaiscfxhl.com/?p=208354

Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed? In this article, you’ll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods. #1: Optimize Your Website for […]

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